Not everyone is aware of Swarovski’s involvement in a huge range of arts related projects. If there is any medium that you can apply a swarovski crystal, fabric or gem on then be sure it has probably been done. Some are obvious – clothes, bags, shoes, mobile phones, watches, and of course jewellery. And some are not so obvious – lighting, trees, pens, artwork… just be a little imaginative with your googling terms with the addition of ‘Swarovski’ and you may be pleasantly surprised with their collaborations with other huge names across a number of industries.
But let’s cut to the chase and discuss the reason for this post – a current exhibition at the Design Museum in London (05 September 2012 – 13 January 2013). An exhibition of digital art featuring either physical, virtual or theoretical crystals.
The exhibition has works of art by some very well known artists:
On the Museum’s web site the description is:
Over the past decade Swarovski’s design and architecture commissions have served as an important experimental platform for leading figures in design to conceptualise, develop and share their most radical ideas. For this exhibition, the Design Museum and Swarovski are collaborating to challenge designers to explore the future of memory in the fast developing digital age. The result is 15 unique installations giving you a glimpse of the future of memory.
Visit the Design Museum website for further details: http://digitalcrystal.designmuseum.org/
I think you’ll know why I’m excited about this merging of art, design and technology once you’ve seen the promo video. It reminds me of the excitement I felt during my Digital Arts MA, the possibilities the new technologies (both software and hardware) allow and how your ideas can contribute to the most unique presentations and output.